![]() However,a submission to the Strategic Management Soci-the platforms upon which games and devel- etys (SMS) Strategy Research Foundation (SRF) Stephen Downing opers interact are shifting from physical consoles and games to online services hosted by Microsoft,Business history is filled withMU research suggests an organizations diversitymatization of refugees overall, and when refugees in Alphabet (parent of Google), and Amazon (acquiredclimate is a key contributor to helping refugeestheir unit perceived a climate of support for diversity.examples of nonthreateningthrive in their host nations.Twitch). Consider two contrasting examples ofview of key rivals while others dont? What then are Microsofts gaming business and Amazons enter- the consequences of updating such competitive prise cloud business.perceptions too slowly or narrowly?HELPING REFUGEES THRIVEFirst, since the introduction of Xbox, Microsoft wasTo move beyond anecdotes and address these ques-competing head-to-head with Sony (PlayStation)tions empirically, he proposed a series of studies in and, to a lesser extent, with Nintendo (Wii). myopia under technological change, Assistant in the age of digital transformationartificial intelli- Professor Stephen Downing wanted to know: What gence, blockchain, etc., reshaping firm operations if strategic leaders think in analog terms about are beginning to rearrange who really competesdigital competition? What if some firms change their with whom. B'FACULTY HIGHLIGHTSRIVALRY AND TECHNOLOGYStrategy scholars are unanimous: Firms must under- by these contrasting examples of strategic foresight stand their competition. ![]()
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